Christmas Dinner with Friends at Meals on Wheels

On December 14 we headed to Meals on Wheels to help prepare and package Christmas dinners for their annual Dinner with Friends event. Media personalities, politicians, and other local celebrities were also on hand to help, and the Edmonton Oilers Octane Girls cheer team showed up to spread a little Christmas cheer.

We were put to work chopping potatoes and turnips, and because we love Meals on Wheels so much, we even chopped the onions. Then we sent it all off to be cooked, then packaged on the line.

Not only does this annual event provide Christmas dinners for people around the city, but it’s also part of a major fundraising effort with a goal of raising $75,000 to help keep the organization’s services at an affordable price. We’re always happy to help out the wonderful team at Meals on Wheels and always have a great time doing it!

Check out some photos from the event:

Posted by Ramona on December 16, 2011 in clients, events

Animated Tattoos, Dancing Ice Robots, and Other Things That Leave an Impression

“Leave an Impression.” The Ballantine’s Scotch Whiskey tagline serves as the inspiration for the company’s Human API campaign on Facebook. The campaign follows a group of artists as each works on an interactive piece of art. The creation of each piece of art is streamed live over Ballantine’s Facebook page, inviting the audience to collaborate by leaving comments and suggestions as they watch. The result is a shared experience between artist and audience, and a finished product influenced by contributors from around the globe.

What makes the campaign stand out isn’t just the audience interaction, but also the nature of the art being created. The theme of digital interaction and technology-fueled creativity carries into the art projects themselves. Ice sculptor Jamie builds an ice robot that moves and lights up, then documents for its melty demise, leaving behind a skeleton of wires. Tattoo artist Karl Marc creates the first-ever animated tattoo by integrating a QR code that when scanned, links to an animation that matches up with the tattoo, bringing it to life. Every part of the campaign – from the creative process to the finished project – is a fascinating and entertaining example of what is possible when art merges with technology.

Ballantine’s Human API campaign takes art – something that is usually a one-way experience for the viewer – and uses interactive technology to turn it into a conversation, a collaborative experience, and a chance for viewers to leave their impression.

Posted by Ramona on November 7, 2011 in interactive, progressive, technology