Archive for the ‘progressive’ Category

Android Beats iPhone in Smartphone Popularity Race

Recent surveys by Nielsen and comScore indicate that more smartphone users are favouring the Google Android. According to Nielsen, half of the smartphones purchased over the past six months were Android devices. Rounding out the top are the Apple iPhone at 23% and RIM Blackberry at 15%.

Android is looking to hold this position for at least a little while – 31% of people surveyed who plan on getting a new smartphone said their top choice would be an Android. Once again, the iPhone came in second with 30% and Blackberry trailed in third place at 11%.

The smartphone landscape is a fast-changing one. Only six months ago the same survey indicated a clear lead for the iPhone – 33% claimed it would be their smartphone of choice, with the Android sitting at only 26%.

This shift in numbers came as a surprise to me – Apple’s omnipresent branding and marketing campaigns had me convinced that they still had the biggest piece of the smartphone pie. And I’m sure I wasn’t alone in this assumption. When we hear people talking about mobile sites and apps, iPhone users are the ones they are usually looking to target. But it’s important to pay attention to changing trends and be flexible enough to change with them.

Whether it’s the Android or iPhone in the lead, having them collectively represent the majority of smartphone users is exciting for us. Both operating systems use the Webkit Engine to render websites. This means we can create content for both at the same time, creating greater consistency for you and your customers.

And finally, it’s important to remember that no matter what surveys are saying about the population in general, every business is different and has unique needs. What smartphone operating systems are your customers using? What about your staff? You know your business best and we’re here to help you take it to the next level!

Posted by Ramona on May 10, 2011 in progressive, technology

#Inspiration, #Innovation & #Intoxication

Well, it has been another incredible South by Southwest (SXSW). Austin, I love you. Without exception, I always return home excited about all that we are going to accomplish this year. We will continue to build on our mobile development services, we will introduce a few more capabilities on the integrated marketing side (including the socializing of your projects to your clients) and finally, I’m really looking forward to the development of our new software service, Truckstr.

It was a crazy week and I’d love to share more with anyone that’s interested in listening. Contact me directly if you’re hungry for more. Here’s a few of the sessions that I was involved in:

• Marketing Budgets Have Gone Social – Is it Working?
• App, Schmapp, Tell Me What Works Across Platforms!
• Shine Light on Others to Build Your Brand
• Diversity in the Digital Age
• Collaboration Nation: How Side-Projects Can Keep You Relevant
• One Story, Many Angles. The Multi-Platform Pitch
• Getting Your Breakthrough Idea Approved by Decision Makers
• Congratulations! Your Brand is About to Become Obsolete
• Influencers Will Inherit the Earth. Quick, Market Them
• Future of Collective Intelligence: Location! Location! Location!
• How to Personalize Without Being Creepy
• I’m so Productive, I Never Get Anything Done
• Interactive Narratives: Creating the Future of Storytelling
• The Last of the Launch-and-Leave ‘Ems
• Long After the Thrill: Sustaining Passionate Users
• Branded Entertainment: Do Brands Hurt Good Storytelling?
• Rebranding: Tales of a New Identity

Anyways, thanks for letting me take the time to attend. I’m a true believer in sharpening the saw, but often don’t make the time. It’s a good habit to work on and one week at SXSW is a great way to catchup.

Alright, it’s time to get back to work. Let’s talk soon.

Photos from the samsungusa flickr feed.

Posted by Adam on March 18, 2011 in events, interactive, progressive, strategy, technology