Archive for the ‘entertainment’ Category
The Road Ahead is Good!
We’re pleased to welcome Lafrentz Road Marking to our list of clients looking for help to deliver more strategy online. Over the next eight months we’ll be working closely with them to build something incredible. Pssst! It needs to be incredible because they’re rolling it out before their parent company’s global convention.
Lafrentz owns and operates the largest private fleet of highway line painters in Canada. In doing so, they provide their customers with both painted and durable road markings as well as industrial safety markings and surfaces. Think highway lines. Think the big arrows that tell you your lane is going to end. Think safety markings in school zones. This company helps to make our communities and highways safer.
To help demonstrate what they can do, we wanted to show you a video and one that comes to mind is the Nike Chalkbot. Built for the Livestrong campaign, the Chalkbot uses the road as a canvas to deliver a message. Although it’s not Lafrentz, nor their equipment, it demonstrates similar work they’d do and the type of equipment they’d use. Lafrentz just does it with bigger toys and on a much larger scale.
Enjoy!
Posted by Adam on September 6, 2009 in clients, entertainment, interactive
Ice Road Truckers Puts Tli Cho Landtran in Spotlight
A TV series that shattered popularity records for a documentary series in the US, History Channel’s Ice Road Truckers is now airing in Canada. Balance Media is proud to have helped bring this show to the small screen. When Original Productions contacted Tli Cho Landtran Transport to star in this documentary series, Tli Cho Landtran, a long-time client of ours, asked us to act as their liaison to the production company. We managed services agreements, created online initiatives to help promote the company, and handled marketing and media requests, among other initiatives. A very exciting project, and we’re happy to see it make its way to Canada!
In case you haven’t heard of Ice Road Truckers, the show features drivers from Tli Cho Landtran Transport who travel on Canada’s northern ice roads to deliver goods to remote northern mines and communities. It’s a race against time to see which driver can transport the most loads before the roads turn from ice back to water. While the show tends to over-dramatize the danger of the ice roads (they’re actually quite safe), the episodes still convey the excitement, intrigue and business necessity that Canada’s northern ice roads provide.
After the first season aired in the US, the drivers featured on the show became instant celebrities–doing the late-night talk show circuits, appearing as special guests at NASCAR races, and appearing in stories across the national media. Season two of Ice Road Truckers has already aired in the US.
The show is currently airing in Canada on History Channel. Check out upcoming episodes of Ice Road Truckers Season One. Or, visit the US History Channel website to watch full episodes and more behind-the-scenes action.
Posted by Andrea on April 24, 2009 in clients, entertainment