The Road Ahead is Good!
We’re pleased to welcome Lafrentz Road Marking to our list of clients looking for help to deliver more strategy online. Over the next eight months we’ll be working closely with them to build something incredible. Pssst! It needs to be incredible because they’re rolling it out before their parent company’s global convention.
Lafrentz owns and operates the largest private fleet of highway line painters in Canada. In doing so, they provide their customers with both painted and durable road markings as well as industrial safety markings and surfaces. Think highway lines. Think the big arrows that tell you your lane is going to end. Think safety markings in school zones. This company helps to make our communities and highways safer.
To help demonstrate what they can do, we wanted to show you a video and one that comes to mind is the Nike Chalkbot. Built for the Livestrong campaign, the Chalkbot uses the road as a canvas to deliver a message. Although it’s not Lafrentz, nor their equipment, it demonstrates similar work they’d do and the type of equipment they’d use. Lafrentz just does it with bigger toys and on a much larger scale.
Enjoy!
Posted by Adam on September 6, 2009 in clients, entertainment, interactive